Let’s start with what is a Brand?
A brand is a the name or term that distinguishes an organization from its competitor.
Your individual brand is how others see or perceive your business, this can include your products and services. Creating a relationship between your business and your clients. You can’t control your brand but you can create it.
Now what is Branding?
Branding is something you do as an individual. This in turn involves defining, creating and designing the individual elements of your brand’s identity.
The goal of unique branding is to try to define the way your clients and potential clients perceive you and your brand. The reason for this is that your brand is you and an extension of your individual identity.
What is Brand Identity?
Brand identity is your brand personality. Defining, designing and creating elements is part of the process of branding your business and a brand identity. The components of your brand identity needs to be a clear, consistent and simplistic perception of your brand. A brand identity always needs to be consistent across all platforms.
Lastly what is Brand Personality?
Brand personality are the human characteristics connected with your brand. How would you like clients to feel when they interact with your brand?
By using your brand identity, you can shape the way your clients perceive your company by using the way you interact with your client’s business and your own business.