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What is a logo?

As per the dictionary “a logo is a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.”

Truth be told, a logo is to a business as your face is to you.

Best described as a powerful marketing tool, a logo design establishes a business’s identity together it’s with recognition. To gain a market footing without a logo is merely impossible as first impressions impact a customer’s brand perception, purchase decisions and overall attitude toward a product. Studies have shown that people recognize and relate to images much faster than text. The power of a logo design therefore lies in its visual nature.

It is like this mental shortcut to product or business.

Why invest in a logo design?

To brand a business with an unprofessional or poorly designed logo would be WRONG, it’s like putting a bumper sticker on a Ferrari! It simply deserves better treatment.

Fast and cheap isn’t always the best way to go, especially with the face of your company. Taking time to invest in the logo design process makes a huge difference. Some things in life are worth the money, especially when you know they are going to generate a good return. That’s why investing in a logo design can help the business accelerate its growth.

A good logo, designed just for you, can immediately get down to business. All of this is a very tall order for a little symbol. That’s why you need to make it count by investing with Softillion, a well-established design house with brand strategy & design experts. Our logo design solutions are a Softillion specialty.

Here's how we can help you

When designing a logo, there are five key points kept in mind to creating of something that which withstands time, conveys the right message and emotions.

research

At Softillion, we first assist with research. This helps to identify the type of person / customer your logo needs to target, which target audience are you marketing for.

brand

Our logo design experts are trained to think out of the box by avoiding the obvious which keeps the element of surprise in the mind and memorable. This shows authenticity, clever design and the ability to use positive and negative space.

writting

Minimalism is always key in designing a logo. By keeping it simple and saying more with less. We ensure our logo designs, makes it easy on the eyes to remember the company.

graphics

Our logo design experts, create unique and memorable concepts for your business logo design which will attract attention and stand out.

star

We aim to create logo designs that are eternally relevant, driven by boldness, trendsetters and forever timeless.

By taking the above points in account, along with the reinforcement of colours your logo design can take your business and make it unforgettable. Dressing a company, starts with a logo and finishes with a brand. This in turn helps your business grow, reach full potential and exceed business expectations. Let your business smile with a logo.

Ready to discuss your logo design?

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Our Testimonials

DT Logo

“Thank you Softillion for taking our businesses skyward. The sound team and world class software has proven invaluable to our growth.”

Siv Moodley
Head Of Operations, Designer Trailers
FredCompanyFirst

Softillion have been proffessional and…

Elisma Malherbe
Head of Sales, Pinnacle Protection Enterprise
ViewAfrica

Initially I was cautious with IT but ever since…

Stanton Leslie
Business Director, View Africa
Autoworks logo design

“I would like to thank you guys for this website you designed for me, I am getting to discover more of its features and it looks so great. It is exactly what I dreamed and more. Big-ups Softillion!”

SiphiweMabaso,Mibco.org
Business Director, Autoworks
SmartechWomen logo design

“Dear Softillion, I just want to thank Shakun Harichan for the amazing job she has done with my company profile. It’s an absolute pleasure to work with someone who knows how to make a friendly and inspiring work environment. Alot of people failed at what you accomplished, simply because they were busy finding problems while you were busy finding solutions. Well done. Your work speaks volumes of the kind of person you are–efficient,organized and result-oriented.”

Tracy Govender
Business Director, Smartech Woman
HOHH logo design

“Softillion have gone above and beyond to assist me with all the nitty gritty details for our project. They have been on call 24/7 to assist me. The designs are breath taking. The team have been very accommodating with my requests to alter many an item. Softillion are more than just our developers, they are family. I look forward to all our future projects and all the next steps with them.”

Megan Green
Accounts, HOHH
Zambli logo design

“It is always a pleasure working with Softillion. Berlize and Shakun are always friendly and helpful in all our queries. Whether communicating via email or telephonically they are always available to help where they can. Also, if they do not have the answers to my queries they make a huge effort to find out and respond to queries quickly and professionally. The Zambli group will be loyal customers for many years to come and look forward to growing our business relationship with you.”

Neil Devonshire
Accounts, Zambli Group