What is a logo?
As per the dictionary “a logo is a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.”
Truth be told, a logo is to a business as your face is to you.
Best described as a powerful marketing tool, a logo design establishes a business’s identity together it’s with recognition. To gain a market footing without a logo is merely impossible as first impressions impact a customer’s brand perception, purchase decisions and overall attitude toward a product. Studies have shown that people recognize and relate to images much faster than text. The power of a logo design therefore lies in its visual nature.
It is like this mental shortcut to product or business.
Why invest in a logo design?
To brand a business with an unprofessional or poorly designed logo would be WRONG, it’s like putting a bumper sticker on a Ferrari! It simply deserves better treatment.
Fast and cheap isn’t always the best way to go, especially with the face of your company. Taking time to invest in the logo design process makes a huge difference. Some things in life are worth the money, especially when you know they are going to generate a good return. That’s why investing in a logo design can help the business accelerate its growth.
A good logo, designed just for you, can immediately get down to business. All of this is a very tall order for a little symbol. That’s why you need to make it count by investing with Softillion, a well-established design house with brand strategy & design experts. Our logo design solutions are a Softillion specialty.
Here's how we can help you
When designing a logo, there are five key points kept in mind to creating of something that which withstands time, conveys the right message and emotions.
At Softillion, we first assist with research. This helps to identify the type of person / customer your logo needs to target, which target audience are you marketing for.
Our logo design experts are trained to think out of the box by avoiding the obvious which keeps the element of surprise in the mind and memorable. This shows authenticity, clever design and the ability to use positive and negative space.
Minimalism is always key in designing a logo. By keeping it simple and saying more with less. We ensure our logo designs, makes it easy on the eyes to remember the company.
Our logo design experts, create unique and memorable concepts for your business logo design which will attract attention and stand out.
We aim to create logo designs that are eternally relevant, driven by boldness, trendsetters and forever timeless.
By taking the above points in account, along with the reinforcement of colours your logo design can take your business and make it unforgettable. Dressing a company, starts with a logo and finishes with a brand. This in turn helps your business grow, reach full potential and exceed business expectations. Let your business smile with a logo.
Ready to discuss your logo design?
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