What is a Corporate Identity?

As per the dictionary “A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees)”

A business distinguishes itself through the image that it presents to the world, through collateral like business cards, letterheads, brochures and other options. It is a physical expression of the business brand, an extension of the culture that is already expressed through communication style and behavior exhibited to maintain an image.

A corporate Identity expresses your business’s brand personality and sets you apart from the competition.

Why invest in a corporate identity design solution?

A strong and recognizable brand can help a business be more successful, which is why creating an effective corporate identity / brand identity is so important.

Once a corporate identity is created, many businesses provide guidelines for how their brand should be represented on various mediums to ensure consistency. Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the client encounters you.

Here's how we can help you

By creating a cohesive and professional corporate identity is an important part of any effective branding strategy. A corporate identity requires research and attention to detail in order to develop a style that successfully meets the goals of a business and gives off the appropriate message.


At Softillion, our expert design teams assist in dressing to the businesses personality. We aim to stand out from their competitors, every business needs to have a good brand image, to create a niche in the client’s mind by having a unique, pleasing appearance and identity.


Our design experts ensure consistency of design elements within a corporate identity together with objectives set for the business that upholds and reflects the ethos, culture, principles, future ambitions, or visionary goals of the business. Clients who find this to be in accordance with their philosophy and liking feel connected to this image and are more likely to develop loyalty to the business


Personal experiences with a corporate identity influence clients and their purchasing decisions. A corporate identity with a strong and positive impact creates a favourable mental image of the business in a consumer’s mind. At Softillion, we strategically design corporate identities that gives a good return in terms of referrals and repeat business.

Ready to discuss your corporate identity design solution?


Logo design

Business card design

letterhead design

Email signature design



Logo design

Business card design

Letterhead design

Email signature design

Presentation folder / Brochure design

Domain name registration



Logo design

Business card design


Email signature design

Presentation folder / Brochure design

Domain name registration

A5 Pamphlet design

Brand Manual


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Our Testimonials

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Siv Moodley
Head Of Operations, Designer Trailers

Softillion have been proffessional and…

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Head of Sales, Pinnacle Protection Enterprise

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Autoworks logo design

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Business Director, Autoworks
SmartechWomen logo design

“Dear Softillion, I just want to thank Shakun Harichan for the amazing job she has done with my company profile. It’s an absolute pleasure to work with someone who knows how to make a friendly and inspiring work environment. Alot of people failed at what you accomplished, simply because they were busy finding problems while you were busy finding solutions. Well done. Your work speaks volumes of the kind of person you are–efficient,organized and result-oriented.”

Tracy Govender
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HOHH logo design

“Softillion have gone above and beyond to assist me with all the nitty gritty details for our project. They have been on call 24/7 to assist me. The designs are breath taking. The team have been very accommodating with my requests to alter many an item. Softillion are more than just our developers, they are family. I look forward to all our future projects and all the next steps with them.”

Megan Green
Accounts, HOHH
Zambli logo design

“It is always a pleasure working with Softillion. Berlize and Shakun are always friendly and helpful in all our queries. Whether communicating via email or telephonically they are always available to help where they can. Also, if they do not have the answers to my queries they make a huge effort to find out and respond to queries quickly and professionally. The Zambli group will be loyal customers for many years to come and look forward to growing our business relationship with you.”

Neil Devonshire
Accounts, Zambli Group