What is a Corporate Identity?
As per the dictionary “A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees)”
A business distinguishes itself through the image that it presents to the world, through collateral like business cards, letterheads, brochures and other options. It is a physical expression of the business brand, an extension of the culture that is already expressed through communication style and behavior exhibited to maintain an image.
A corporate Identity expresses your business’s brand personality and sets you apart from the competition.
Why invest in a corporate identity design solution?
A strong and recognizable brand can help a business be more successful, which is why creating an effective corporate identity / brand identity is so important.
Once a corporate identity is created, many businesses provide guidelines for how their brand should be represented on various mediums to ensure consistency. Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the client encounters you.
Here's how we can help you
By creating a cohesive and professional corporate identity is an important part of any effective branding strategy. A corporate identity requires research and attention to detail in order to develop a style that successfully meets the goals of a business and gives off the appropriate message.
At Softillion, our expert design teams assist in dressing to the businesses personality. We aim to stand out from their competitors, every business needs to have a good brand image, to create a niche in the client’s mind by having a unique, pleasing appearance and identity.
Our design experts ensure consistency of design elements within a corporate identity together with objectives set for the business that upholds and reflects the ethos, culture, principles, future ambitions, or visionary goals of the business. Clients who find this to be in accordance with their philosophy and liking feel connected to this image and are more likely to develop loyalty to the business
Personal experiences with a corporate identity influence clients and their purchasing decisions. A corporate identity with a strong and positive impact creates a favourable mental image of the business in a consumer’s mind. At Softillion, we strategically design corporate identities that gives a good return in terms of referrals and repeat business.
Ready to discuss your corporate identity design solution?
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