So after spending hours on finding the perfect domain name and completing the registration process – All you need to do now is find a web designer company and tell them to get started on the website, right? Wrong! In today’s world, an effective website is the foundation of any business’s marketing strategy, so it’s worth it to start off on the right foot. By having the end product in mind, the design, development and maintenance, requires a reliable and secure web designer company. The right I.T. Partner! Here are a few things to think about before your initial meeting.
First, you need to decide what the function of your website will be. What exactly do you want it to do? Will it serve as an online business card with basic information on you and your offerings, along with a way to reach you? Perhaps you want to create a database with the names and email address of prospective customers by having them sign up for a newsletter or free report. Or you want to give out helpful advice and guidelines through a blog, or maybe even create an online shopping experience by selling your products & services. Whatever you want your website to do, it’s extremely important to determine all the features you’ll need before any of the work begins else you may end up wasting a lot of valuable time (and money) adding functionality later on in the development process.
Next, how hands-on will you be when it comes to maintaining the website? You may just want to let your design company handle everything, from writing and posting to your blog and updating – so that you can concentrate on other business tasks. On the other hand, you might want to be able to publish a blog post, change an image, or update your product or service offerings yourself without more charges or waiting on someone else to do it. Your decision on this matter will most likely affect the technology used in constructing the website together with your level of involvement needs to be determined early in the process.
Last but not least, how will people find your business online? Putting your domain name on your business cards and marketing materials is a no-brainer and common in today’s day and age but you’d like potential customers to be able to find it through other means, as well. Proper search engine optimization (SEO) can help your website rank highly in the search engines, thus increasing traffic. Integration with social media, email marketing, and other online and offline marketing methods can also help drive traffic to your website. Whatever methods you use to get viewers to check out your website, make sure it’s worth the visit by making it easy to use, up-to-date, and engaging.
You are now ready to schedule that meeting with your web designer company, Make sure it’s your one stop I.T. shop and get cracking on your very own business website!